Starbucks opens first store in Rome
Starbucks is opening in Italy’s capital city in partnership with Percassi, Starbucks’ exclusive Italian licensee partner, in Piazza Montecitorio.
This will be Starbucks’ 25th store in Italy, part of a broader expansion plan to bring the unique Starbucks Experience to even more Italian customers.
“We are thrilled to open our first store in the centre of Rome, with even more exciting plans to come for the capital. [The] opening will be the first in a series of wonderful surprises for the city,” says Matteo Morandi, CEO of Percassi Retail.
The shop in Montecitorio, which will create 35 new jobs, has an area on two floors, and 80 seats with a view of the Chamber of Deputies. The materials chosen recall the colour shades of Piazza Montecitorio. The ground floor is made of travertine marble and tuff, typical of traditional Roman buildings. The upper floor has been designed with a more muted colour palette.
“Coffee culture is very deep-rooted in Rome, with espresso being the most popular beverage,” says Vincenzo Catrambone, General Manager of Starbucks Italy. “Even in Starbucks stores in Italy, the most bought drink is espresso, while younger generations love Starbucks cold beverages and iced coffee. We are always working to create unique food and beverage proposals for our Italian customers during the seasons along the year, to continue to meet their needs and amaze them.”
The menu will include the new Oleato beverages made from Starbucks Arabica coffee infused with extra virgin olive oil, which first launched in Italy in February and are now available in stores in the United States, Japan and the United Kingdom.
Starbucks intends to produce 36 stores in Italy by the end of 2023. At the end of May, two more stores will also open at Termini Station, a grab&go in the basement and a store on the terrace, to welcome tourists, commuters, and locals when they arrive in Rome.
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