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Create a Win-Win
The best part about Direct Trade relationships is that they are mutually beneficial partnerships for both Roaster & Grower.
+ Stability
On both sides of the table. With the Volatility of the coffee markets, you have the opportunity to create a fixed price that is a win for both parties and is not dependent on the swing of the market.
+ quality
By increasing the proximity of communication, you have the opportunity to translate desires on the cupping table straight to the farm, and hone in, even design the quality and profile you’re looking for.
+ impact
Relationships. Sustainability.
Story & Brand.
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Lorem Ipsum is simply dummy text of the printing and typesetting industry.
+ Stability
+ quality
+ impact
+ Stability
On both sides of the table. With the Volatility of the coffee markets, you have the opportunity to create a fixed price that is a win for both parties and is not dependent on the swing of the market.
+ Stability
This model is Farmer-focused and based on (1)quality and (2)cost of production.
By streamlining the supply chain, we will be removing typical middlemen in the process and eliminating added cost.
The Farm-direct / Direct Trade model totally divorces and uncouples itself from the volatility and craziness of the C- Market, separating from the swings of differential prices.
The Farm-direct / Direct Trade model totally divorces and uncouples itself from the volatility and craziness of the C- Market, separating from the swings of differential prices.
As you establish a Direct Relationship you will be working on a fixed price. While this won’t go down with the market, it will not go up either.
This will allow both roaster and producer the benefit of price predictability and the ability to budget, forecast, and reinvest with confidence.
+ Quality
By increasing the proximity of communication, you have the opportunity to translate desires on the cupping table straight to the farm, and hone in, even design the quality and profile you’re looking for.
+ Quality
Quality Control
With our partnerships and network of Q-graders, we verify quality and profiles through every step of the process and provide you with the details: Q Scores, Flavor Profiles, Sensory Profiles, Etc.
We have worked with our producers, supporting them with relationships & methods towards quality improvement.
We can provide access & ground support for you to do the same
Immediate quality improvement factors:
Education and training around picking practices
Education and training around processing. Practices vary based on process (Washed, Honey, Natural, Anaerobic)
Storage practices: Humidity levels, use of GrainPro, etc.
Long-term quality improvement factors:
Planting higher quality varietals
Improving and Regenerating Ecosystem: Soil, Shade trees, pollinators, etc.
Cross-planting: Citrus, Bananas, Cocoa, etc
+Impact
Relationships. Sustainability.
Story & Brand.
+Impact
Relationships
Know the folks who farm your coffee. What once was just a purchase can transform into additional business partners and members of your team.
More money to farmers
While in Fair Trade, there is a guaranteed price paid for your coffee, that price is not a guaranteed price paid to the farmer but to the cooperative or exporter. While there are various ways to execute the logistics, Direct Trade ensures the relationship is between the farmer and the roaster/distributor, increasing the proximity of communication and putting more of your money directly into the farmers hands, their farms, and their communities.
Conversations around Quality beget Opportunity.
Communication improves every human relationship. By opening up the lines of communication with Producers and assisting them to know what you want in terms of quality, that provides them with feedback, access and insights very rarely obtained – thus allowing them to continue to improve their craft, their quality and their opportunities to produce higher quality coffee and yield higher ROI.
Sustainability
Climate change is an imminent threat to specialty coffee. Be a part on the cutting edge of coffee sustainability by investing in the most susceptible asset of the supply chain – the growers – and by collaboratively incentivizing and rewarding stewardship of lands to improve ecological ecosystems.
Story & Brand.
Gain access to unique, live, fresh and bespoke digital collateral (pictures, videos, etc). Effectively communicate and share the story of your coffee, your story and your brand like never before.
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